I’m meticulous. When my wife and I decided to take a vacation to Iceland, I started planning immediately. Flights, rental cars, attractions, sights, restaurants, hotels, the whole nine yards. I piled an itinerary with the perfect mix of downtime for recovery and nonstop adventure.
While planning, I noticed that a lot of the things I was following were itineraries and photo logs from travel bloggers who did okay SEO and whose sites were jumbled messes of colors and pop ups and buy-ins.